The failure of so many
E-Commerce web sites in the recent past have left many wondering
whether the internet is a good place to do business. The Internet
isn't the "get rich quick" environment it was thought to be. It is
just another way to expand and do business. Expectations need to be
more realistic and in line with a good business plan. With some
careful shopping and research it is possible to create and maintain
a profitable business on the Internet. Here's how to get started.
Before you
start creating an E-Commerce website:
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Choose a product that is
unique and is not already oversold on the net.
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Compare basic product cost
to retail price to come up with the amount of money you can
spend selling it on the internet and make a profit.
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Use a search engine to find
your competitors and what they are charging for similar
products. Use
Dogpile.com
to search more than 10 search engines at once.
Creating
your website:
-
Keep your site attractive
but as basic as possible. Buyers just want to see your
product and buy it. You can make improvements later when you
begin to make a profit.
-
You may want to have help
creating your website then maintain it yourself with an
easy, inexpensive website editing program like
FrontPage. Either way, HomeLand Web can teach
you to run your website for only $25.00 an hour.
-
Buy an inexpensive digital
camera or scanner to photograph your own products.
Put your site
on the Internet:
-
Use an inexpensive website
host to test the viability of your website.
Website
Hosting and Domains Names at GoDaddy.com
-
Pick from 1000's of templates .
-
Create a domain name that is
short and easy to remember.
provides ideas that match your business name. Using your
internet provider's free space is an option but creates a
long, difficult address.
-
Use the FREE Shopping Cart
service offered by
PayPal.com
and avoid expensive monthly fees. They provide a FREE,
secure, complete payment system so you can accept credit
cards from your website.
Promote
your website:
-
Submit your site to only
the top 3 or so search engines. The others exist only to
get your email address. Companies like Yahoo charge over
$200.00 to get listed but there are ways to get around that.
-
Place an ad in your local
newspaper or product magazine.
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Put your domain name and
e-mail address on your business card, letterhead, and any
other advertising media you use.
Remember:
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Business may be slow until
your website becomes established and people get your web
address.
-
Always protect your computer
from VIRUSES with
McAffee.com.
-
Stay informed with a good
internet newsletter. Try
Arelis Newsletter.
-
Create an E-mail address
especially for Junk Mail and use it when you sign up for
free or inexpensive services. They are free because they
sell your email address to spammers. It seems to be a fair
exchange. Use a special E-mail address for family and
important business contacts.
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We are happy to help you
with all or any part of your Website.
HomeLand Web Design wants
your business to succeed. When our clients are successful,
so are we!