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The failure of so many
E-Commerce web sites in the recent past have left many wondering
whether the internet is a good place to do business. The Internet
isn't the "get rich quick" environment it was thought to be. It is
just another way to expand and do business. Expectations need to be
more realistic and in line with a good business plan. With some
careful shopping and research it is possible to create and maintain
a profitable business on the Internet.
Before you
start creating an E-Commerce website:
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Choose a product that is
unique and is not already oversold on the net.
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Compare basic product cost
to retail price to come up with the amount of money you can
spend selling it on the internet and make a profit.
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Use a search engine to find
your competitors and what they are charging for similar
products.
Creating
your website:
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Keep your site attractive
but as basic as possible. Buyers just want to see your
product and buy it. You can make improvements later when you
begin to make a profit.
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You may want to have help creating your website then
maintain it yourself with an easy, inexpensive website
editing program. Either way, HomeLand Web can teach
you to run your website for only $30.00 an hour.
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Buy an inexpensive digital
camera or scanner to photograph your own products.
Promote
your website:
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I submit your site to only the top 3 search engines. The others exist only to get your email
address.
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I will optimize your website so it will be found on
the search engines but that may not be enough to get your
website noticed. I will not attempt to trick the search
engines.
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Place an ad in your local
newspaper or product magazine.
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Put your domain name and
e-mail address on your business card, letterhead, and any
other advertising media you use.
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Consider buying keywords on Google Adwords. This
is the quickest and most effective way to get visitors to
your website. I can help you set up your account using your
credit card.
Remember:
HomeLand Web Design wants
your business to succeed. When our clients are successful,
so are we!
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